What is a landing page?
A landing page is the page visitors find themselves after clicking on a PPC or CPC advertisement.
It’s the first page your visitors land on, after clicking a PPC or CPC advertisement. Naturally, that could be any page. When we refer to “landing pages”, we mean pages that were specifically designed for a keyword or group of keywords representing a single product on your website.
Landing Page Design
Lazworld will create landing pages that are tailored to your campaign or to a specific product or service. A team of designers builds each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.
Typically, landing pages are designed to work with your pay per click (PPC), e-mail marketing, or online banner campaign . To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords and ad copy utilized. Lazworld will help you improve your landing page conversion rates and increase your return on investment (ROI)
How do we optimize landing pages?
We believe in a rigorous, scientific approach – an approach based on data rather than creative hunches alone. We test the first landing page against your website. While the exact process will vary depending on the nature of your business, website traffic levels, budget, etc. In all cases, we use A/B testing with analytics to find out works best. We then design alternate landing pages.
Each design is different in terms of:
- Call to Action
- Offer
- Sign-up Form
- Images
- Creative Design
- Headline/Body Text, etc.
Then, we test each version against the others, to see which combination of changes produces the optimal result.
What you get?
In the end, you will get a Landing Page that's been painstakingly refined to produce the best possible results. That means:
- More sales and/or conversions
- Lower customer acquisition costs
- Maximum ROI
Call 1-866-422-8911 to get started or request a proposal. |
